Borat Margaret Sagdiyev, a fictional character created and portrayed by Sacha Baron Cohen, is a provocative and humorous figure from British television. Claiming to be Kazakhstan's second most famous journalist, Borat journeys through the UK and the US to explore and document their cultures for his home country's TV audience. His film famously critiques deep-seated American values and societal norms through awkward, often outrageous interactions that highlight cultural clashes and prejudices. Borat's character is known for his distinctive greeting, Jak sie masz? and his fondness for disco dancing and sunbathing.